One of the hardest things for many business owners is launching a new website. There are a lot of important things to consider when choosing a web design company. Many business owners are wise enough to know that some things are best left to the professionals and would prefer the peace of mind that choosing the right web design company brings. There are a lot of web design companies to choose from. Trying to figure out which one is the right fit for your business can be a daunting task.  Choosing the right web design company is an important decision. The right company can often lead to a significant boost to your business’s success.  After all, your website is going to be the first impression that many prospective customers will have. It will be the face of your business, and a driving factor behind whether or not people choose to do business with you or your competitors.

Make a list of your website’s goals

Before you begin searching for web design companies, you need to have an idea of what you want your website to do and the features it MUST have to help you achieve your goals. After all, your website is a business and marketing tool – not just a pretty design.

Examples of things you might want your website to do:

• • Generate leads for your business
  • To build a community
  • Share your expertise and knowledge
  • Link with your email marketing platform, like Constant Contact, MailChimp, or Emma
  • Collect payments, including subscription-based payments
  • Allow users to fill out forms directly on your site and submit

Examples of features your website might need to help you achieve the above:

• • User-friendly navigation, search-engine optimized content, and conversion-optimized pages
  • Ecommerce functionality
  • Online forms that are secure
  • An SSL certificate and HTTPs protocol

Search and review local and national web design companies

Now that you have your list ready, start searching for potential web design companies. Search for companies in your local area and nationwide.  Apps like Zoom and Google Meet have made it easier to collaborate and communicate with people across the country. Even if you end up choosing a web design company near you, it’s worth seeing what is out there so you can assess experience, portfolios, services offered, and agency culture. Web design company in London.

Can the web design company answer yes and provide evidence for the following questions?

1. 1. Do they use a content management system to power their websites?
   2. Can they integrate the new website with third-party platforms like CRM, event management, or online payment tools?
   3. Have they developed any other websites for companies in my industry?
   4. Do they provide recommendations and advise me on best practices to make sure we get the most out of our website?
   5. Will my website be responsive i.e. work on mobiles or other devices?
   6. Will you train me on how to use my website?
   7. Do they offer ongoing maintenance and security updates for the website?
   8. Do they offer SEO services?
   9. Who will own the website?
   10. Can I move my website to another hosting company if I don’t want to work with your company any longer?

They’re Not Cheap

Your website is one of the most vital pieces of your business and when done right, it will make you money. Think of it as an employee who never has a day off.   If a company gives you a quote without knowing your website goals, your marketing and business goals, it’s a sign that they are not the right fit for you. If you want a website that’s going to effectively grow your business, you have to be willing to invest in it.