Digi4Front is building an integrated business platform for Matthew Childs Design, connecting the WordPress website with CRM, AI-assisted lead qualification, sales support, automated invoicing and email campaign tools.
The aim is to improve lead capture, sales follow-up and pipeline visibility while reducing administration and creating scalable systems to support future growth. These outcomes are currently projected because the project remains in development. The connected system is also designed to support more consistent communication with prospective and previous clients. Website enquiries can move into the CRM, where the team can track opportunities, prepare for sales conversations and maintain visibility over follow-up activity. Automated invoicing and campaign email functionality reduce repetitive administration, while article notifications provide another way to keep existing leads engaged. By bringing these functions together, the project is intended to create a more structured sales and operational workflow rather than relying on disconnected tools and manual processes. The wider objective is to create a connected operating model around the website rather than treating lead generation, sales activity and administration as separate tasks. Enquiries can move from the website into the CRM, where the team can qualify leads, prepare for calls, track progress and maintain consistent follow-up. This should make it easier to manage opportunities across the sales pipeline while reducing duplicated work and giving the business a clearer view of where each enquiry sits.