SEO stands for “search engine optimization” which is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.
What goes into SEO?
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
Quality of traffic: You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you sell Apple computers when really you sell apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic translates to more customers.
Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
What are the main stages of the Search Engine Optimization process?
Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues.
On-site SEO: Rules to apply on your site and content to make it search engine friendly.
Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.
Benefits of A Good SEO Service
Increased Web Traffic
Increased web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and rankings. If you want more prospects to find your website through a search engine, then you need an SEO service that will help you rank among the top five positions, and ideally number one.
Visibility and Rankings
One of the most important functions of SEO is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking. The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site. The majority of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages.
The concept of authority is relatively new in SEO, but it’s becoming increasingly important to search engines because it’s becoming more important to web users. This means that your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand.
SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-e-commerce site so there are no qualms when it comes to ROI. SEO companies are able to track nearly every aspect of their SEO strategy, like increases in rankings, traffic, and conversions. Comprehensive analytics also provide the ability to see demographic information and other engagement metrics for individuals who have interacted with your website. For e-commerce sites SEO companies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-E-commerce sites, they can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. The leads generated by cold-calling can cost over 60% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
Creating a Better Visitor Experience
In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website easier to find and easier to navigate for users creating a better user experience.
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, plus it instils trust since companies on the page 1 are generally perceived to be more trustworthy.
SEO allows you to build your brand value and as your value builds, you gain more opportunities to acquire more customers in your target market.